Diane Pinnock

Founder of SOHOT Enterprises

Sabrina Ebrahim

Co-owner SOHOT Enterprises

ART TOUCHES AND EFFECTS AND SURROUNDS US. All of our senses are conjured through this medium that once encountered, inspires a momentary sensation and awareness of living, as opposed to merely being alive. SOHOT Sauce, is Art down your throat.

After Diane Pinnock graduated from Ontario College of Art & Design as a figurative artist surrounded by ‘foodies’, chefs and culinary curiosity, ” my work began its progression from the inedible to the palatial”. From the palette to the palate. “Eating is always a sensual encounter involving taste, touch, sight, sound and intuition. It’s art for your throat”. Spices do for the palate what color does for the eyes.

In 2004, while living in Kensington Market-Toronto, Diane began creating recipes and sweet spicy sauces, based on “The amazing & cultural diversity that I grew up with.” (the East meeting the West, North and South in life and at the table), blending lemon zest with coriander seeds and garlic, lime zest with cayenne, fresh garlic and vinegarginger root with sugar cane, scotch bonnets fresh garlic, SOHOT Sauce is definitely about diversity, joy, and raising your vibration at the table and it’s gluten free.

All of the world’s greatest dishes encompass this beautiful concept. Other traditional hot sauces I had tried either disabled one’s ability to taste food, or weren’t spicy enough and my Jamaican mother of Cuban descent always told me that “pepper should be used to enhance the flavor of food, not simply added to burn you.”

So now, Instead of just eating, we are experiencing! From the creation of an array of culturally boundless sauces designed to awaken the playfulness & aristocracy of the  palate, with intense flavor 1st, then a time released warmth.

Sabrina Ebrahim, took on the role as a Co-owner of Sohot Sauce in 2008.
In this Sales-Marketing role she has been instrumental in taking the now, EuphoriQ Heat to that next level of development as a small batch, specialty hot sauce company, to the forefront of Retail Trade Shows, Direct Marketing and acquiring Wholesale Accounts and company expansion.

SOHOT Sauces are based in Clarington, Ontario.